Marketing Product Launch Management
At last night’s talk about ethical banking, hosted by FastTrack: The Club for Entrepreneurs and Small Businesses , a woman whom I had just met was vigorously shaking her head saying “I still don’t GET what it is that you DO”.
It is a frequent issue for me when I am talking to people about my product launch management business and what a product launch manager does.
Product Launch Management is a relatively new discipline, so I have started using an analogy to project management. I said “it’s just like a project manager. You have a project management methodology (PMI, Prince II) and project management tools – I use a product launch methodology (Product Launch Formula 2.0) which is a unique way of generating a lot of sales in a very short time, and then there are the tools: social media, direct email, blogging, press releases, video etc.
A Product launch manager combines product launch methodology and product launch tools with your product and client list to create sales. Simple as that!
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i love to see new product launches because i am addicted to shopping both online and offline.’.,
i am always watching for any product launch on the internet as i am a gadget addict myself..-`