Making a Buzz Creates Sales (or does it?)
Iridescent Green Sweat Bee
Recently Darrell O’Dea, Chief Detonator at Explode Marketing , challenged us to create our own 5 word ePitch. He needed examples to include in his latest e-book. Darrell’s ePitch is, “we ghostwrite your e-book” and it is pretty effective in my view! My own effort however, leaves a little to be desired “making a buzz creates sales” or “an online buzz creates sales”.
I can kid myself and say, hey, my business is complicated I can’t possibly say what I do in 5 measly words. I mean a product launch manager covers the whole gamut of internet marketing, investigating your product, possibly tweaking it, creating the offer, bundling products, talking to joint venture partners, analysing your website, looking at your assets, managing social media, writing articles and blogs, emailing your clients and ultimately selling loads of your product or service. That’s 42 words, whew! But, in our increasingly ADD world, if you can’t say it in as few as words as possible (like 140 on twitter) then you lose people.
So I contacted Darrell and said Help! What do you think – how can I improve my 5 word pitch – here’s what he came up with.
‘We Buzz, You Sell’
‘We Buzz, You Profit’
or
‘We’ve Caught Your Viral Market’
Great stuff I thought, but it was his last idea that really struck a chord with me. It is so good that I am NOT going to tell you because I want to develop a branding theme around it.
Try it out yourself – it does wonders on focussing on what your company REALLY does!
I love this blog! Great post btw.. really interesting!
Wherever did you find the facts? I tried to get some added details about it, but I wasn’t able to.