Sales Pitch Relegated to Second Place
Dean Whitbread at MCL3 - Photo by Chris Hambly
I had intended to sit at the back of the room and get a sales pitch together for a project I was working on but there was no hope of that at Media Camp 3 in London! It was billed as a un-conference, presumably to get across the fact that you’re not stuck in a theater being lectured at. I found that the space created allowed everyone to contribute, interrupt, interact and react and that made for a stimulating day. A big thanks goes to Chris Hambly for getting it all together.
First up on my agenda was Jamie Riddell with “Setting up a Business with No Investment and Succeeding”. Jamie shared his experiences of setting up his business on a shoestring budget. This session reminded me of my own trials, angst and tribulations when setting up my own companies. Of particular emphasis here was the absolutely necessity for formal legal contracts when undertaking business transactions.
The next session I attended was Benjamin Ellis with the intriguing title of “Advanced Cat Herding”. He used the term to describe the impossibility of managing creatives by conventional means. Benjamin has a simple but powerful management philosophy which has proven to work within real organisations.
After lunch, I took in Sylwia Presley’s thought provoking look at social media ethics and how companies might engender trust online.
Finally, I braved a session with Dean Whitbread who spoke about good and bad crowds, survival, ugliness, tolerance and potential beauty. To illustrate his point, he inflicted gratuitous violence upon two cabbages. Not only did he viciously assault a common green cabbage but he sliced a prized red cabbage clean in half! This was done, all in the name of the science of crowd behaviour, to illustrate the tree-like effect of twittering. Then, to add insult to injury, he admitted he was taking both cabbages home to eat them!
I had a great day and my sales pitch eventually got done the next day.
Check out some of the media camp 3 presentations here http://drop.io/mcl3
Glad you enjoyed the day! And I agree, Dean’s session was quite something!