6 Main Components of a Product Launch
Posted in PLM Files on December 8th, 2009 by Yvonne_PLM – Be the first to commentA successful product launch is made up of a number of related actions in a very defined sequence. Take a look at these 6 main components of a product launch.
1. Pre-launch setup (timing, team and tools)
2. Marketing collateral development
3. Creating the Offer
4. Developing the launch conversation
5. Project managing the launch
6. Post-launch review
Most launches will go through this sequence and a sophisticated product launch may have up to 150 tasks under these main components. All of these tasks need to be managed and executed at the right time, with the right tools, to the right audience to ensure a successful launch.
The post- launch review is critical to ensure that the next launch can be improved and also to examine whether there are any opportunities or ideas for further launches.
