Close Enough to Use the Same Toothpick
Posted in PLM Files on January 31st, 2010 by Yvonne_PLM – 1 Comment 
Not a pretty thought is it?
But that is how closely integrated your marketing should be and for SMEs it all starts with keywords.
After countless conversations with entrepreneurs and business owners about their online presence, this is how I see it.
- You can’t start off building a new brand online but don’t expect quick results – it will get lost in cyberspace. Brand building flows out as a side effect from the right marketing approach for the size of your business.
- You have to start with well researched keywords that you can build some natural search results using on-page and off-page SEO. Again, don’t expect dramatic results within 6 months.
- Once you have identified the keywords you need to serve your business, they need to be used in ALL of your marketing, both offline and online. This includes everything from your blog, your tweets, your sales documents, your email campaigns and your company language.
Integrated marketing is not easy to achieve, especially with well established companies that have grown organically but your profitability depends on it.
You can make a start in the right direction today by reviewing your webpage today and perhaps preparing an SEO plan to get things rolling.
